Wednesday, July 27, 2005

Maples On Why David Davis

Seasoned campaigner John Maples gives his own take on the Case For DD. Like us , he stresses DD's leadership qualities, his convictions, and his ability to connect with ordinary voters.

'David Davis has...a convincing presence and an excellent relaxed style on TV and radio. He is a good communicator. At the last two elections we failed to get our ideas across; research has shown that many of our policies are attractive to voters, until they are told the policies are Conservative ones. David Davis would be able to connect our values and policies to people’s lives, their hopes and fears. That is only partly an agenda issue; it is far more important to be able to get people to listen by talking in a language and a tone to which they relate. It is much easier to do this if you understand the lives of ordinary voters, which I believe he does.

We have a very negative image and are thought to be out of touch, for the rich, living in the past, unsympathetic etc. It is vital that our new leader clearly belies those prejudices. David Davis’s background is absolutely not that of a typical Tory. He has a warm and classless image, in tune with modern Britain.'

We've seen a lot of comment to the effect that we should not reduce this contest to a cartoon Tory battle between toffs and oiks. And of course that's true.

But one of DD's real strengths is his ability to connect way outside the M25. True, Ken also has that ability. But- even setting Europe aside- only Our Man has demonstated the right convictions (which we would probably have emphasised a tad more than Maple does). Specifically, we believe that Davis has the conviction and energy to drive through that crucial agenda of reform in the public services and local government (as summarised in for example Direct Democracy).

'We must choose a leader who has the ability and skill to communicate the message of modern conservatism to the electorate. I believe that David Davis best fits the specification. He might even be as good as Thatcher.'

I say, steady on.


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